“It’s fine, I don’t want to hear what you think.” This a a sentence I usually hear when people are having a debate on a topic and both of them have completely different opinions. I actually think that having different ideas and thoughts is what makes learning fun. When people think differently, it usually brings…
Concordia’s marketing team, admissions representatives and I all have something in common: we are well-versed in the art of deception. Concordia College is, well, a college. And in order to be successful, a college needs to have students. In order to have students, a college needs to appear appealing. What appealing factor do we market…
Nuancing the ‘Happy Cobber’ On every poster, in every picture that slides across the Concordia webpage and in every pamphlet and brochure sent to prospective students, the “Happy Cobber” is front and center.The photos in our advertising and marketing materials feature sunny skies, racial diversity, and smiles on every face. Concordia College markets itself, like…