Concordia’s marketing team, admissions representatives and I all have something in common: we are well-versed in the art of deception. Concordia College is, well, a college. And in order to be successful, a college needs to have students. In order to have students, a college needs to appear appealing. What
Nuancing the ‘Happy Cobber’ On every poster, in every picture that slides across the Concordia webpage and in every pamphlet and brochure sent to prospective students, the “Happy Cobber” is front and center.The photos in our advertising and marketing materials feature sunny skies, racial diversity, and smiles on every face.